Mock up

This is my mock up for my underwater themed card with both the front cover and the inside image. 

The textures that I have suggested using for this card are, 

• Rough
• Fluffy
• Smooth
• Squishy
• Bumpy

These textures will be on the turtle's shell, the fish's stripes, the crabs belly, the white shell and the octopus' belly.

Brand Name and Logo

When coming up with my brand name and logo I wanted it to suit my card range, to do this I started looking at the textures in my cards as the feeling element is what makes my cards unique. I found that my most used textures were squishy, smooth, shiny and fuzzy. I then started to think about how these could be changed into a fun, east to remember brand names. I decided that of all the names "Fuzziez" works best with my cards.
To create the logo I started looking for fonts associated with the word the word "fuzzy" and I came across a font called "Fuzzy Font" by font soup (http://www.fontsoup.com/) which is a font made to look like it has been cut out of felt. 

I thought this is the perfect simple logo style that fits very well with the selling point of my cards. 
To make it look a little less structured and tidy I made some of the letters bigger and smaller than each other and made sure they didn't all sit exactly on the same line, this makes them look a lot more like they have been cut out and placed down on a table rather than looking like a font face. The final thing I did was to draw a cloud shape in white for the logo to sit on as i wanted to make sure that it would stand out against any background colour. Here is my finished logo design.

Mock up

This is my mock up for my space themed card with both the front cover and the inside image. 

The textures that I have suggested using for this card are, 

• Fuzzy
• Fluffy
• Smooth
• Squishy
• Rough 
• Shiny

These textures will be on the purple alien's spots, the UFO's flame, the green alien's lower body, the robots buttons, the space dog's spot and the astronaut's helmet. 

Mock up

This is my mock up for my farmyard themed card with both the front cover and the inside image.

The textures that I have suggested using for this card are,

• Fuzzy
• Fluffy
• Smooth
• Squishy
• Soft

These textures will be on the chicken's wing, the cow's spots, the pony's mane, the pig's nose and the sheep's body.

Mock up

Here is the improved mock up for my Jungle themed card, this also now includes a front cover design. 

The textures that I have suggested using for this card are, 

• Fuzzy
• Fluffy
• Smooth
• Squishy

These textures will be on the monkey's belly, the giraffe's spots, the lions mane (inside and on front cover) and also on the zebra's stripes.

Pitch Feedback

After showing the class my work I am even more confident that this project is going well. I only received good feedback and have been told to continue on as normal. 
I have decided that it would be better to follow the path of farmyard, space and underwater rather than my originally thought out princess, pirate and teddy bear picnic. 
I have changed my mine about my themes as I feel the new ones will fit the style from the original card design better and they are much more uni sex, there is no need to do girl and boy cards separately as it limits the audience for each card. For this reason I am going to make sure my cards are all suitable for both sexes. 

Jungle Mock Up

Now that I have looked into texture and structure, I am taking my jungle themed image and turning it into a sample to show the class how my structure comes together to create a picture. 

Here is my jungle design that I have drawn up using Illustrator. 

From this I then made a smaller image to test my structure for my sample, I then printed this onto matt photo paper and covered it in sticky back plastic, I then cut out the sections I wanted to be textured such as the zebra's stripes and the belly on the monkey, I then stuck the filler material onto the base card and stuck my image over the top.  I am extremely pleased with how this has come out and it has really motivated me to create the other designs for the range of cards. 

Here are the two samples, one of which has had text added with my mirror material behind it to make it very shiny.