Evaluation

I am sad to come to the end of this project as I have really enjoyed this one. This project has played to my strengths and has let me run at full creativity. 
I am extremely pleased with the concept I came up with as I can not see that it has been done anywhere else and I feel that it is exactly the step above the competition the company has asked for. 
My target audience is the parents and relatives that have young children around the age of one and those who have children with learning disabilities. Based on the UK average pregnancy age being at 29, this puts the average target audience for my cards at around the age of 30/31 which sits nicely in the allocated 16-34 giving room for siblings of the parents to also be included in the target audience barrier. 

I am very pleased with how my card designs have come out and there is very little that I would change about them. I have left the message area inside blank so that people can wring their own personalised messages which in my research was a big selling point. The designs are fun and interesting and have left large enough sections for the textures to be felt in and they have all be built around the recommended 3mm bleed. Here are my finished designs for both front and back covers and inside the cards.

I have also made one of my cards physicslly to show how the textures will work and the size of the card, I couldn't be happier with how well it has come out. Here is a photograph of my finished card.