Filming

After some sketching and planning in my book, I decided to go ahead with my ice lolly melting to reveal the Latest TV logo on the stick idea. This is a very simple idea where there is a bright red ice lolly which melts over time (and is later sped up) to leave just a red puddle and a stick which has the logo etched on. The backgrounds will all be white making the colours specific to the show. 

To start filming this ident, I first set up a space where I could melt the lolly overtime without the light effecting the shot with shadows and dipping brightness. I set up a box with a waterproof white lining that could have lights shining down onto it with the camera above the lolly. I then left this to melt overtime although I did encounter a few problems along the way, the problems I had were:

• Lolly took a long time to melt
• Camera did not have enough space to store full video in one shot
• Due to camera movement there are a few jerks in the footage
• The lolly melted and ran off in one direction rather than the puddle I expected

However I have come up with some solutions for the next time I film this. What I have planned is to warm up a plate and put this under the waterproof lining so that it encourages the ice lolly to melt quicker and will also hold the liquid in a puddle rather than running off camera like last time. Increasing the speed of the melt will also sort the issue of not having enough memory on my camera and without having to move the camera to delete other videos to make space there should be no need for the camera ro be moved and therefore it will be smooth untouched footage. 

Here is the movie that I have now edited to be much quicker and I have also edited on the text for the lolly stick. 

Ident ideas

After looking at some idents on other similar channels, I found that they ones that worked most effectively were the ones that made you think of the channel straight away, with style and colours instantly making the link to the channel branding. 

Here is an ident from E4, in this ident you can see that their colour choice has made the instant link back to the cannel branding.

I have decided that this is such an effective way of branding a channel that I am going to go down this path for Latest TV. Their current branding which they would like to keep is a bright red, white and Verdana font. 

To keep this strong theme I will make my idents almost completely red and white so as soon as they come on it will make people think of Latest TV and the logo will be created using a Verdana font. 

In my book I have started to create a brainstorm of all things that are red and could be featured in my idents.

Brief- Latest TV

For this project we are working with live clients, we have been asked to create some ident packages and some programme packages for Latest TV. Latest TV is a show that has previously been online but has now ventured out to free view and have got the rights to channel 8 around brighton but it may stretch as far as eastbourne, their channel will be launched in January but they currently don't have any graphics, idents, lower thirds and stings.

The first half of this project will be creating an ident package to brand the show. This will include idents which are 10 seconds long that can feature a voice over and a 3-5 second ident that can be played on its own in ad breaks, the package will also include a 1 second sting which can be used to quickly flash up between shows or ads and a lower third that can hold information such as what show is coming up next.

The programme packages will all have an opening title sequence but will all have different requirements depending on the nature of the show.

I am very much looking forward to this project as I feel it will be good fun and is also a very big opportunity for our work to be shown to a lot of people. My biggest concern with this project stems from the previous live client projects, where the clients are not very forth coming with feedback and let you wonder off in a different direction to where they want the work to go. To try and overcome this I will try and keep in good contact with Val to make sure that our visions are going in the right direction and the work is what she wants and expects.