Leaflet Layout

After experimenting with different types of folds in my sketch book, I have decided that the gate fold leaflet is my favourite design and will be the shape I can now start to plan my designes around.

I feel that the gate fold leaflet is the best design as it has a very straight forward layout design and the reader knows where to read first. On top of this I like how you can have an image on the front cover which you can "open" Its as if you are looking into the image to find out more about it. I think along with these reasons I feel it is very important the reader knows how to refold the leaflet, a lot of leaflet designs are ruined after one person as people cant remember which way to fold it back up, however with the gate fold this is not the case as it is very simple and easily laid out. 

Martin O'neill

After looking at Martin O'neill's work I decided to have a closer look at a few of his pieces, the first being this image of a man on what looks like the start of a blueprint drawing walking past this spiky floating object. The male seems to be ignoring the object which makes this image look rather strange. The original image is made up of different pieces of material giving a very layered, textured effect. The background of this image adds depth as it also carried its own texture. What I like about this image is that it isn't obvious, each person viewing this will come up with their own ideas of what is going on, and it will spark an emotion into one person which may well be the oposite another is feeling. This kind of power and diversity makes this image very eye catching. The large dangerous shaped object could be either floating like a balloon or dangling over the mans head in a threatening way. The colours used give this image a fun, lively, friendly feel, it looks quite feminine with the pinks and floral pattens, however the image as a whole is not tied down to a particular sex. I am planning on creating something as visually interesting as this image and am going to look into using some of the beautiful pattens and textures Martin O'neill has used in this piece.

This image again has a fantastic texture in the background, although it is a lot more subtle than in the image above. This image is a lot busier than the first as there are many elements to it. The general feel of this image is very happy, summer and of course like it says "freedom", this image has a very retro, vintage style and has a great use of different colours and angles. The image is almost split across the centre line by a rainbow but the two sides are held together by the main figure of the woman, this sets the scene for a happy summer feel and is quickly backed up by the images of beach balls and sun glasses. What I really love about this image is how "homemade" and cut and stick it is. Its the sort of thing you could make with old photographs at home or clippings from a magazine, this is a very appealing idea and it has got me thinking about having an image as a poster which looks like it has been stuck together with tape and glue. 

Below you can see my favourite piece of typography made by Martin O'neill called "gifted fidget". This piece is lovely to look at, its easy to read while being interesting, textured and colourful. It isn't over the top and in your face, its very elegant and pretty. Having all of the colour and pattern inside of the letters to make it look as if they have been cut out and placed over the top like a stencil is a great idea which I would love to experiment with in my ideas. 

    

Martin O'neill

After collecting a few images for my first moodboard, I then looked at two of them that were by the same artist named Martin O'neill. This artist has a web page called "cut it out" which suits his work and what I would like to achieve perfectly. Below I have created a second and a third moodboard of just his work as I am going to focus mainly on his style.

This moodboard shows his work with images, textures and layers which I will use as inspiration for my posters.

This moodboard shows his work with typography which I can use for inspiration in my leaflet.

Moodboard

After looking though many images I picked these few out that I particularly liked. What drew me to these images was their use of colour and layering. Once I had these images together I realised there was a theme of a very "cut out" style, they all look as if they have been cut and stuck together. I decided I really liked this style and I think this is what I will focus my project around. 

Brief breakdown

After reading the brief I decided to break it down into a mind map so that I could clearly see exactly what I needed to know.

What is regeneration?

Brief

“for this assignment you have to imagine that London Road Brighton is being redeveloped into a gentrified urban centre attractive to the young and single or couples without children.  Flats, bars, restaurants, shops, a hotel and a club / music venue are designed to be attractive to the target market of 18 – 39 year old well off students and professionals.”

“You need to produce a folding leaflet which promotes the project overall combining text and images, and a series of at least three magazine ads or posters which focus on a specific aspect of what’s on offer in the zone (such as a bar, the hotel and the flats).  The ads are for distribution as full page ads in relevant magazines including Time Out in London and Latest 7 in Brighton.  The posters are to be placed in London and Brighton bus stops and train stations, and London Tube stations.  You will need to create these print pieces at suitable aspect ratios and mock them up into a photo of a location or magazine to show their impact in situ.”

Here you can clearly see that this project is about regenerating London Road Brighton, the aims of this brief are to produce at least three poster or magazine adverts which show off a particular part of the regeneration such as the bars or the flats. Along with these we have also been asked to create a folding leaflet to promote the whole project.
For this project I will be using a combination of Photoshop and Illustrator to create my graphics and using In Design to put together my leaflet. 

In this project we will be doing a pitch to show our ideas and a crit to get feedback towards the end of the project. We have also been asked to get our work fully printed at minimum of A3 size. 

I am very much looking forward to this project as I feel it is quite open to explore different styles. I am looking forward to learning In Design and continuing to learn Illustrator.
The thing I am most concerned about in this project is how little time we have between the start date and the pitch, this means that I will have to come up with my concept and ideas fast. Other than that I am very excited about this project and cant wait to start looking for different ideas.