Existing Cards

After having chosen my brief, I decided to have a look at the sort of cards that are already out there to try and work out what sells and what hasn't been done yet. here are some cards that I found and have analysed.

This is a birthday card by a company called Cinnamon Aitch (http://www.cinnamonaitch.co.uk/) this company has a lot of their cards in paperchase. This card as you can see is very clearly targeted at women as they are the main buyers of cards. This card used more than one layer to keep the card interesting, it uses things such as buttons and googley eyes. This card also has some fake textures on it such as printed knit pattern and a wooden pattern to give the look of real textures. This card has a very cute easy which is making it very appealing. The idea of having a textured look with 3d elements such as buttons is a big selling point and is something that I will consider when creating my cards.

This is another birthday card this time from Hallmark (http://www.hallmark.co.uk/) and this one is targeting a male recipient, and in this can someone's husband. As you ca see this card is very simple and clean as most male targeted cards are however it still appeals to the female audience as they are the ones most likely to be buying the card. There are big differences in male and female cards mainly being that male cards tend to be simple with no 3d trinkets and add ons. This is something to note when designing my card range.

Companies such as funkypigeon.com (http://www.funkypigeon.com/) are becoming popular with their highly personalised cards, and gifts to follow. Unfortunately making card to sell in a shop easily personalised is very tricky but is definitely something to keep in mind when I create my own range.