This is a famous British poster from the first world war, this is possibly the most emotive poster I have seen from that period, this poster was meant to make men feel guilty for not fighting in the war, the slogan is a shortened version of the original question "What will you do when your daughter grows up and says "Daddy what did YOU do in the Great War?", for poster purposes and as that became such a well known phrase at the time, they shortened it to just the daughters question, this works well as it also puts the viewer in the future situation of when their daughter will ask the question. The poster shows a reasonably well off family, the Dad is dressed in a suit and is sitting in a comfy chair while his son plays with war themed toys. This is an idealistic family setting which people longed to have back, this is why this poster is so effective, not only did it make the men not enrolling feel guilt, it also put a sense of hope for the future. I decided that I could use this image but bring it to a more modern setting. I though that this poster could work well for either Facebook or Twitter. My main idea was to keep this same idea of the daughter on the fathers lap while changing her book to a laptop and changing the phrase to "What did YOU tweet today Daddy?" or "What is YOUR status today Daddy? I want to keep the idea that the "you" or "your" is bigger and underlined to keep this same theme. I have drawn a rough sketch below to work out how it would look. As you can see from the sketch below I also like the idea of having the Facebook or Twitter logo in the top left hand corner so people know what the poster is about.
My next idea was to have a look at the french propaganda poster "Le Peril Noir" meaning "The black peril" by T.Bianco.
This poster shows someone holding the world with a scary smile and long creepy fingers, this teamed with the words "The black death" suggests to me that this was a poster to make the public fear and hate the opposition. The colours in the poster work well as they are not so bright that you dont want to look but here is colour on the poster, the main object that has colour is the world possibly emphasising that that is the important part of the image. The writing like most other poster is bold and easy to read but instead of being straight they have put the text at an angle, following the males shoulders across the poster and either side of his head. Another thing that is odd about this poster is that it is in landscape. Almost all other poster that I have seen have been portrait. For my idea I am thinking of changing the world into the Facebook notification symbol. For this reason this image would only work with promoting Facebook. I would like to make this man look happier and more inviting to make people see this image as a positive one, I would like to keep the text in the same sort of place and possibly have it saying something along the lines of "Facebook- The world at your fingertips" or "Facebook- Keeping the world close". Along with this I would also like to add in the Facebook logo so that non-users of Facebook know what the image is about as the notification symbol will only make sense to people that already use it. I have drawn a sketch below to show my ideas.
Another of my ideas was to use this poster from World War 1, this poster is of Kitchener pointing at the viewer and addressing them directly trying to get them to join the armed forces.
This poster is as strong as all the other pointing posters, like all of the ones I have analysed before, this poster has an incredibly strong connection with the audience and makes them feel personally wanted and something like this gives any person a huge confidence boost which would be all it takes to finally sign themselves up. My ideas for this poster were to have this same structure of the man pointing and holding eye contact with the viewer but changing the colour of his jacket so that it is Facebook blue. The slogans I have come up with are all for Facebook at the moment so if I do go with this idea I will keep it to just a Facebook idea. I am planning on keeping the font face similar so I don't take away from the original theme, but I would change the text so it read "YOU, should add me on Facebook" or "YOU, should join me on Facebook" using phrases like this keep the idea that it is a recruiting poster as well as keeping the "You" a main focus. I have drawn a rough sketch below to show that I want to keep the same layout as the original.
My favourite idea so far is to use this Navy poster called "I want you for the Navy" which was made by Howard Chandler Christy in 1917 as a recruiting poster for the Navy in the first World War.
This poster was all about sex appeal, in 1917 this would have been the image of the perfect woman and very hard to resist her, this image teamed with the words "I want you" would have drawn in any mans eyes! This poster is so effective as a job in the Navy was seen as a job that you could really be proud of and adding in an attractive female would have made men sign up instantly! This poster would have been really effective especially with the young men. The poster is again very personal to the viewer using words like "you" and making eye contact. The use of the underlined text highlights the important parts, so if you were passing quickly you can see what the poster is about. For my poster I was thinking of taking this idea of having the woman and the personal, direct text and I could use this for either Facebook or Twitter. I have come up with many slogans that could work for either site with this poster such as "I want you, to join me on (Facebook or Twitter)", "I want you, to add me tonight" for Facebook and "I want you, to follow me tonight" for Twitter. I would like the layout to stay the same but try and incorporate the Facebook or Twitter colours. I havent yet decided if I would use the same sort of type face or use one off of the site to make people instantly recognise it. Below is a rough sketch of my layout idea.
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