Pitch feedback

When I presented my work to the class there were mixed reactions about which design to go for. Everyone felt the cut out style will work well, however seeing the classes mixed reactions I am tempted to try a new idea out to see if I can get the best out of this project as possible. 
The general feedback from my mock ups of the building stuck on with tape and the torn wall revealing another venue was good however no one was particularly blown away by it, making me think people in the street would walk past my posters.
The feedback from my other idea of having the images or pattern behind the text was good, although people thought it was a bit boring and didn't have any branding for London Road Brighton. 
I am now going to go back to sketching ideas to see if I can come up with something that has a good reaction all round.

Mock Ups

As I am unsure which idea is my strongest I have decided to create mock ups of all three so in my pitch my peers can help me decide. The first mock up I have done is for both my first and second ideas, having a photo stuck on with tape and having a rip in the image revealing another image behind.

These next mock ups are showing both sides of my third idea, one showing how I could use a pattern behind the text and the other showing this technique with an image behind it. 

In my pitch I will present all of these mock ups to see which people feel is the stronger idea. From that verdict I will carry an idea forward. 

Ideas

After looking at Martin O'neill's work and deciding on the theme of cut out, I decided that having an image of London Road Brighton with an image of a swanky hotel or block of flats stuck on with what looks like tape would suit well, below you can see my design idea in sketch form.

My second idea is along the same lines as my first but combining this with the idea of the typography by Martin O'neill called "gifted fidget"which was a layered piece revealing an interesting layer behind the original. To use this idea I am planning on having an image of London Road Brighton, removing a section like the front of a building and then showing an interesting inside, like a nightclub scene, this idea is also in sketch form below.

My final idea is to have a poster that is directly linked to the typography "gifted fidget". To do this my idea is to have a white poster with letters that have been cut out and behind that is another layer of either a pattern or an image. I will do this with both text and simple shapes such as a cocktail glass, below you can see my sketch of this idea.

Leaflet Layout

After experimenting with different types of folds in my sketch book, I have decided that the gate fold leaflet is my favourite design and will be the shape I can now start to plan my designes around.

I feel that the gate fold leaflet is the best design as it has a very straight forward layout design and the reader knows where to read first. On top of this I like how you can have an image on the front cover which you can "open" Its as if you are looking into the image to find out more about it. I think along with these reasons I feel it is very important the reader knows how to refold the leaflet, a lot of leaflet designs are ruined after one person as people cant remember which way to fold it back up, however with the gate fold this is not the case as it is very simple and easily laid out. 

Martin O'neill

After looking at Martin O'neill's work I decided to have a closer look at a few of his pieces, the first being this image of a man on what looks like the start of a blueprint drawing walking past this spiky floating object. The male seems to be ignoring the object which makes this image look rather strange. The original image is made up of different pieces of material giving a very layered, textured effect. The background of this image adds depth as it also carried its own texture. What I like about this image is that it isn't obvious, each person viewing this will come up with their own ideas of what is going on, and it will spark an emotion into one person which may well be the oposite another is feeling. This kind of power and diversity makes this image very eye catching. The large dangerous shaped object could be either floating like a balloon or dangling over the mans head in a threatening way. The colours used give this image a fun, lively, friendly feel, it looks quite feminine with the pinks and floral pattens, however the image as a whole is not tied down to a particular sex. I am planning on creating something as visually interesting as this image and am going to look into using some of the beautiful pattens and textures Martin O'neill has used in this piece.

This image again has a fantastic texture in the background, although it is a lot more subtle than in the image above. This image is a lot busier than the first as there are many elements to it. The general feel of this image is very happy, summer and of course like it says "freedom", this image has a very retro, vintage style and has a great use of different colours and angles. The image is almost split across the centre line by a rainbow but the two sides are held together by the main figure of the woman, this sets the scene for a happy summer feel and is quickly backed up by the images of beach balls and sun glasses. What I really love about this image is how "homemade" and cut and stick it is. Its the sort of thing you could make with old photographs at home or clippings from a magazine, this is a very appealing idea and it has got me thinking about having an image as a poster which looks like it has been stuck together with tape and glue. 

Below you can see my favourite piece of typography made by Martin O'neill called "gifted fidget". This piece is lovely to look at, its easy to read while being interesting, textured and colourful. It isn't over the top and in your face, its very elegant and pretty. Having all of the colour and pattern inside of the letters to make it look as if they have been cut out and placed over the top like a stencil is a great idea which I would love to experiment with in my ideas. 

    

Martin O'neill

After collecting a few images for my first moodboard, I then looked at two of them that were by the same artist named Martin O'neill. This artist has a web page called "cut it out" which suits his work and what I would like to achieve perfectly. Below I have created a second and a third moodboard of just his work as I am going to focus mainly on his style.

This moodboard shows his work with images, textures and layers which I will use as inspiration for my posters.

This moodboard shows his work with typography which I can use for inspiration in my leaflet.

Moodboard

After looking though many images I picked these few out that I particularly liked. What drew me to these images was their use of colour and layering. Once I had these images together I realised there was a theme of a very "cut out" style, they all look as if they have been cut and stuck together. I decided I really liked this style and I think this is what I will focus my project around.